Posts Tagged ‘CK’

In 2004 the company bought the premium domain name CK.com. Calvin Klein is one of the few corporations worldwide to own a two letter domain name. Only two fashion companies, Calvin Klein (CK.com) and H&M (HM.com) own a two letter domain, while most other fashion brands, like Louis Vuitton (no LV.com), Christian Dior (no CD.com) [...]

They also play with emerging technologies. When advertising cKone perfume in 1999, they employed a very unusual and groundbreaking campaign that displayed e-mail addresses in print advertisements, targeted at teenagers. When these teens mailed these addresses, they would be placed on a mailing list that sent them mails with vague details about the models’ lives, [...]

The early ads in the 1980s were shot by Bruce Weber. Calvin Klein’s advertising campaigns are frequently controversial, but prove this can be very successful, to the point of making a blitz career. One of his male underwear models, Mark Wahlberg, went on to fame as hip hop star ‘Marky Mark’, launching himself into the [...]

Calvin Klein is famous for the label’s various lines of perfumes and colognes. Their perfumes and the corresponding fragrance lines used to be maintained by Calvin Klein Cosmetics Company (CKCC), a Unilever company, until recently when in May 2005 cosmetics giant Coty, Inc. of New York bought up the fragrance licensing agreements from Unilever.

In Europe, Calvin Klein is predominantly known for its underwear, accessories and perhaps the Collection business, rather than for the medium-priced sportswear lines which are available at select high-end retail stores. In Asia, there are also signature ck stores that only carry the ck sportswear line.

The major department stores in the US, including Macy’s, Lord & Taylor and Nordstrom, as well as many small independent stores carry the ck, white label and/or Jeans collections. Some high-end department stores, such as Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus also carry Calvin Klein Collection. Notable retailers in the UK offering Calvin [...]

The Warnaco Group maintains Calvin Klein Jeans and corresponding outlet stores in the US and elsewhere, carrying the denim and casual collections. International Calvin Klein Jeans stores exist around the globe. Among many other countries in the UK, Germany, Greece, Brazil, Croatia, Egypt, India, Australia and New Zealand.
Signature Calvin Klein Underwear boutiques can be found [...]

Specialty retail Calvin Klein stores, designed by New York architecture firm Lynch/Eisinger/Design have been opened at Lenox Square in Atlanta, Beverly Center in Los Angeles, Cherry Creek Mall in Denver, Natick Collection in Natick, MA, The Mall at Partridge Creek in Michigan and Aventura Mall in Aventura, Florida. An additional eight stores also designed by [...]

In the late 1990s the company opened elegant Calvin Klein Collection stores in Paris, Seoul, and Taipei and ultra-fancy cK Calvin Klein stores in Hong Kong, Milan and Kuwait City. As of today, there is only one Calvin Klein Collection store operated by CKI. It is located in New York City. Out of the two [...]

The most visible brand names in the Calvin Klein portfolio include:
Calvin Klein Collection (black label, top-end designer line)
ck Calvin Klein (grey label, recently repositioned as bridge collection line)
Calvin Klein (white label, better sportswear line)
Calvin Klein Sport (sports version of the white label line for Macy’s)
Calvin Klein Jeans (denimwear line)
Calvin Klein [...]