Posts Tagged ‘H&M’

In a press release, H&M announced that it would begin selling Home Fashions focused on textiles similar to their clothing brands. The pieces in the collection are available for every room of the house, with a economic pricepoint, much like the other Swedish company, IKEA. As of 2009, it is distributed exclusively by H&M’s internet [...]

COS’s target group is the “mid-market consumer” who either cannot be reached with H&M products or wants to trade up. COS merchandise is designed by Rebekka Bay (women’s) and Michael Kristensen (mens), and is manufactured in Europe  and Asia . Prices range above those for comparable items in the H&M mainline stores, but supposedly below [...]

COS (Collection of Style) is a fashion concept started by H&M with a fashion show at the Royal Academy of Arts in London and the opening of a signature COS store on Regent Street on 16 March 2007. COS begins where H&M ends: featuring mainly subtle, monochrome colors, the minimalist, clean-cut pieces in the collections [...]

H&M describes its mission as “Fashion and quality at the best price”. H&M’s goals for 2008 have been to intensify the sales in the existing stores, as well as to increase the number of new stores by 10% to 15% per year. In the year 2007 193 new stores opened its doors and 16 closed. [...]

H&M has the 66th most recognized brand in the world, worth $11 billion.
The full company name Hennes & Mauritz was rebranded to H&M to simplify worldwide perception of the brand.
The value of the brand is reinforced by ownership of two letter domain hm.com. The domain was registered in the early 1990s, but data on the [...]

In November 2007, the chain launched a collection by Italian designer Roberto Cavalli. It was reported that the clothing sold out very quickly. Also in 2007, another design with Kylie Minogue was launched in Shanghai, China. In the fall of 2008 the Japanese company Comme des Garons was selected as guest designer. For spring and [...]

In November 2004, selected H&M stores offered an exclusive collection by fashion designer Karl Lagerfeld. The press reported large crowds and that the initial inventories in the larger cities were sold out within an hour, although the clothes were still available in less fashion-sensitive areas until the company redistributed them to meet with demand. In [...]

Although there are no H&M stores in Australia, in April 2007, pop superstar Kylie Minogue teamed up with H&M to introduce a swimwear line called, “H&M loves Kylie”, featuring a theme of Australia. “When we think of Australia and glamour, we think Kylie, who is such a stylish person,” H&M design head Margareta van den [...]

H&M opened its first Asian store in Dubai in 2006. Kuwait was then followed by Dubai and opened at Salmiya at first. Two stores will be opened in Tel Aviv and Jerusalem in spring 2010. H&M expanded into East Asia in March 2007, with its first store opening in Central Hong Kong on March 10, [...]

H&M’s first store abroad was opened in The United Kingdom. Then from 1964 onwards, H&M embarked upon a major expansion programme many further stores in Europe, including Portugal, the UK, Norway, Denmark, Switzerland and Germany. In the 1990s, the first stores opened in Finland, France, Belgium, Austria and the Netherlands. H&M has continued to expand [...]