Flagship store at 650 Fifth Avenue in New York City Juicy Couture is known for its large amount of slogans and symbols. The company has never used one single slogan at any particular time, except for slogans that are attached to a certain product, such as “Viva La Juicy,” and the Viva La Juicy perfume.
Their [...]
Posts Tagged ‘Juicy Couture’
Slogans & Symbols of Juicy Couture
The development of Juicy Couture
In 2006, Taylor and Levy introduced a new line called ‘Couture Couture’ consisting of 20 pieces and higher prices. This line reflects the new lifestyles of the two fashion designers, only carried in high ended stores.
Today, Juicy Couture’s women’s clothing remains generally the same, although the company has expanded to include cosmetics, jewelery, handbags, and [...]
The foundation of Juicy Couture
In 1994, Gela Nash-Taylor and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1996 the girls changed the name to Juicy Couture, the aim was to create sexy girly apparel and a label equal to that of other major labels, but to be [...]
Juicy Couture
Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, California, founded by Pamela Skaist-Levy and Gela Nash-Taylor. Now owned by the Liz Claiborne fashion company, Juicy is known for their terrycloth and velour tracksuits as well as other clothing and accessories.
The line is sold in upscale department stores (Bloomingdale’s, [...]