Castiglioni’s husband, Gianni, is Marni’s CEO, and their daughter Carolina runs the online store. The company’s annual sales are approximately $100 million: with these figures and the label’s increasing cachet, fashion insiders have said that Marni—a family-owned label—is “just the type of label luxury-goods conglomerates and private-equity funds are looking to snap up.” Though the [...]
Posts Tagged ‘marni’
Stores and corporate information (1)
The interior of the London Marni storeMarni sells clothing in over sixteen countries worldwide; boutiques locations include New York City, Los Angeles, Beijing, Shanghai, Sydney, Moscow, Kuwait, and Tokyo. Online sales began in 2006. Marni “prides itself on its Italian heritage”–its entire line is made in Italy—and does not have any licensees.
Aesthetic of Marni
Castiglioni, who has been always been the label’s chief designer, is responsible for Marni’s aesthetic of “European-inflected bohemianism.” Other descriptors that have been applied to Marni designs include “quirky,” “feminine,” “off-beat,” and “funky.” Early design features included idiosyncratic prints and vintage-inspired shapes and fabrics; Marni has retained these elements but has become more streamlined. Other [...]
History of Marni （2）
Today, the company produces a full array of ready-to-wear clothing, handbags, jewelry, and eyewear. Marni has recently changed from “a well-kept secret among like-minded aesthetes to a label followed for its own sake.” Jenna Lyons, senior vice president of women’s design for J.Crew, attributes Marni’s rise to the “post-Tom Ford era,” saying that women are [...]
History of Marni（1）
Marni is an Italian fashion label founded by Consuelo Castiglioni in 1994, who has always been the label’s designer. Marni has recently risen to prominence as women have turned away from overtly sexy clothing to designs emphasizing color, print, and shape.
The fashion line started in 1994, when Castiglioni became known for her contributions to the [...]